Browse our on-demand BFF apparel and gear, where the clothing you order isn’t made until you order it, to avoid overproduction. Thank you for making thoughtful purchasing decisions and supporting the Better Feelings Foundation!








Purchases from our on-demand store are printed using a third-party service. All profit made from the sell of BFF branded apparel goes back into the foundation. Thank you for making thoughtful purchasing decisions and supporting the Better Feelings Foundation!
Apparel available through our web store is made on-demand. which means these products are made especially for you as soon as you place an order. On-demand merchandise can take a bit longer to produce, but making products on demand instead of in bulk helps reduce overproduction.
Most products in our on-demand store are printed using Direct-to-Garment. DTG printing allows us to offer affordable merchandise on-demand. However, it will not be as long lasting as screenprint or embroidery. Please consider using extra care when wearing and cleaning your DTG merchandise.
Select items in our on-demand store are made using machine embroidery. Embroidery is more durable and longer-lasting than DTG but also costs more. Even though embroidered garments are more durable, we encourage using the same extra care when wearing and cleaning.